Sunday, 19 April 2009

Appendix 4- Music magazine indusrty research

The sub-genre of these magazines are all different to fit in with a range of customers, some of them are gossip magazines, information magazines, sport magazines e.c.t

There are a variety of prices for example
Take A Break= 75p
Heat= £1.65
Kerrang=£2.20
FHM=£3.90
Pregnancy&Birth=£2.70

The different magazines have different audience for example if you was to read a magazine like Take A Break or heat they would be a gossip magazine and it would tell you whats happening at the moment weather that would be about celebrities or true life stories, the main target audience for Heat is late teens early twenties. Another magazine that is totally different but is owned by the same company is Spirit&Destiny which has physics and it tells you you're horiscopes. The main target audience is females between the ages of 25-44.

Mgazines like closer have the up to date news and is mainky aimed at women, where as magzines like Bike is a total different sort of magazine where it is aimed at men. Even though the magaiznes are owned by the same company they do a variey of magazines aimed at all differnt age ranges and people and by doing that there profit goes up because there is so many different types of magazines to choose form.
Here is an example of a music magazine Kerrang owned by the company Bauer:

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